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International Expansion

Ehrmann has always been regarded as a pioneer among German dairies – even in a geographic sense. Our current presence in the world market has its origins in the early decision to distribute the popular Ehrmann products beyond the home market of Bavaria.

This called for investment in state-of-the-art production facilities and sophisticated cold-chain logistics which, in turn, led to the products staying fresh for longer – even without preservatives. This meant that the products were soon able to be sold successfully throughout Germany.

Against the backdrop of European unification and the rapid merging of the world’s markets, the next logical step was international expansion. In addition to technology and logistics, innovative marketing concepts are today fast becoming the key to success in foreign markets. Our first step was expansion abroad together with long-standing German commercial partners.

By establishing marketing organisations in what have, in the meantime, become all the major European markets, Ehrmann is now in a position to respond to the country-specific needs of its customers and consumers. Ehrmann develops high-quality and innovative products, designed especially for international commercial customers, and also manufactures products under its own (private) labels.

Thus, over half a billion Ehrmann products are now consumed outside Germany every year. In addition, Ehrmann products can be found in nearly one in four supermarkets in Europe – and most are “Made in Germany”. In this way, Ehrmann SE generates almost half of its sales abroad – and the trend is rising sharply. However, our aim is to open up even more international markets and establish local production sites abroad, thereby ensuring our long-term success. State-of-the-art production sites in Raos near Moscow and Sete Lagoas, Brazil have already turned this vision into a reality.

Despite all of their differences, millions of people around the world love Ehrmann’s quality products. There is the very simple reason for this: “With Ehrmann, you taste temptation”.

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